It is used to keep the product and brand name in the public’s mind. D) According to the two-step flow, people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. b. 16. Which of the following statements is true of the characteristics of the elements in a promotional mix? c. Certain promotional tools are more effective at certain stages of the AIDA model. King's Crown is generating…. 5. 54) Which of the following statements is true of the two-step approach to mass communications? Which of the following is not a communication objective during the maturity and decline stages of the product life cycle? marketing; 0 Answers. If you want to accelerate sales online, you need persuasive copy. It prevails during the maturity stage of the product life cycle. It prevails during the maturity stage of the product life cycle. Persuasive writing is non-fiction writing used to convince the reader to agree with the author about an issue. 10. *c. Which of the following statements is true of reminder promotion? encouraging new entry into the industry. Which of the following statements is true regarding the affordable method for setting a promotion budget? Which of the following statements is true? 19. d. Doodle Inc., a renowned interior design services company, tries to increase its, customer base through increased web presence. B. Informational and persuasive C. Persuasive. False. terms of stages of consumer involvement with a promotional message. True. A. a guarantee B. independent research results C. a demonstration D. the customer's past sales figures E. all of these choices are correct. B)Audiences cannot be persuaded by positive emotions. a. Which of the following statements about sales promotions is true? AIDA concept 5. D) They are primarily used to generate business leads and reward customers. 19. All of the above statements about direct marketing are true. a. Which of the following statements is true of persuasive promotion? d. Which of the following statements is true of persuasive promotion? An effective message will reach all audiences, regardless of background. Which of the following is not an example of persuasive advertising: a) Persuading customers to receive a sales call b) Encouraging the customer to purchase now c) Building brand preference d) Explaining how the product works 2. a. Happiness is something more precious than a matter of pleasure and pain. Which of the following statements is true of persuasive promotion? Persuasive promotion is used to keep the product and brand name in the public's mind False Earned media is controlled by the brand but continuously keeps the customer and his or her needs in mind as it creates videos, blog posts, contests, photos, and other pieces of content People tune out repetitious messages, so they quickly lose effectiveness. Share your own to gain free Course Hero access. It is designed to stimulate a purchase or an action to purchase. Which of the following statements is true of informative promotion? asked May 23, 2016 in Business by Kelci. a. It does not use advertising. It regularly posts its interior. Which of the following statements is true of the factors that affect an advertising budget? Ask your own questions or browse existing Q&A threads. Which of the following statements about the AIDA model is true? Advertising And Promotion: An Integrated Marketing Communications Perspective 10th Edition . An effective message will reach all audiences, regardless of background. B. b. B. Top Offers From www.coursehero.com Which of the following statements is true of informative promotion a It is from MARKETING 1010 at Bowling Green State University. Excessive advertising can decrease brand loyalty. a. a. Design, SEO, and advertising can only get you so far. growth stage. 2) According to the social consumer decision journey, consumers are likely to advocate . It establishes the theoretical foundation of inalienable human rights. Which of the following statements is true of persuasive promotion? D. An effective message will reach all audiences, regardless of background. asked May 24, 2016 in Business by Saira. Which of the following statements is true of negative emotions? B) It completely ignores the effects of promotion on sales. It is designed to stimulate a purchase or an action. ich of the following statements is NOT true about persuasive texts? b. asked May 22, 2016 in Business by Kelci. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Best answer. B)Sales promotion normally involves an indirect inducement. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. A)Sales promotion is a deceleration tool. c. Marketers view sales promotions as more effective when they are created as long-term stimulation tools. A. About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. It is designed to stimulate a purchase or an action. Which of the following statements is true of persuasive messages? True False. 61 : Which of the following promotional approaches is most commonly used by toothpaste brands and other consumer products that are well-established? a) Data b) Competitor c) Noise d) Government policy. We’ve got course-specific notes, study guides, and practice tests along with expert tutors. A. 0 votes. Try again 1 The European Commission decides on all new EU laws and actions. 0 votes. c.Only nonfiction can be persuasive d.Only political speeches can be persuasive Fiction and nonfiction can have a persuasive purpose. Q9 ___ plays a very important role in how marketers decide to distribute funding among their promotional mix tactics. 35. C)Sales promotion is usually considered to be complementary. B. B)They are less common in a free-market economy. 1) Web 1.0 ended with the "bursting of the dot-com bubble." Which of the following statements is true of persuasive messages? ISBN 13 978-0078028977 . Which of the following statements is true of persuasive messages? Persuasive advertising can be excessive. It is used to keep the product and brand name in the public’s mind. B) They include a wide range of tools like samples, coupons, and refunds. Course Hero is not sponsored or endorsed by any college or university. answered May 22, 2016 by SarahC . A) Trust B) Marketing C) Sales D) Value E) Action. Which of the following statements is true of persuasive promotion? b. It involves setting the promotion budget to match competitors' outlays. A. Find answers and explanations to over 1.2 million textbook exercises. Which of the following statements is true of buying decisions? B) They are the same thing as product features. Which of the following statements is true in the context of persuasion and attitude change? Which of the following statements is true of persuasive promotion? a. Fiction and nonfiction can have a persuasive purpose. Which of the following statements is true of positive emotions? Given this information, which of the following statements is true of Fournott? An effective message will reach all audiences, regardless of background. Public relations cannot effectively be used with sales promotions. print it. Which of the following statements is true of persuasive messages? D . C)Invoking negative emotions during communication negatively impacts a speaker's argument. following statements is true of Fournott? Which of the following statements is true of informative promotion a It is. Which of the following statements concerning audit evidence is true? B. E)Sales promotion adds intangible immediate value to the brand. a. Which of the following statements is true of a proper promotional mix? Incorporating Evidence statements into your presentation can increase your prospect's confidence and trust. D. Persuasive and reminder. The following statements are true for a binomial distribution except: (a) Binomial is a continuous probability distribution. C. People tune out repetitious messages, so they quickly lose effectiveness. Course Hero has all the homework and study help you need to succeed! Excessive advertising can decrease brand loyalty. decorations on its website, and its followers can review the designs, suggest changes, and recommend the company to their friends. (2) The measure of the quantity and quality of audit evidence lies in the auditor’s judgment. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Message flexibility is greatest with advertising c. The message flow is a. D)Sales promotion may be used anywhere along the marketing route. Sales promotions are usually used together with advertising, personal selling, direct and digital marketing, or other promotion mix tools. People don't read online; unless they're about to spend money—then they scrutinize each word. Krackle, a food manufacturing company, added two new flavors to its famous line of potato chips. Which of the following statements is true of persuasive promotion? Which of the following statements is true with Bentham’s utilitarianism? Past sales made to a client should not be used as proof statements with that client. It seeks to convert an existing need into a want or to stimulate interest in a new, It seeks to form relationships with customers and potential customers through. inia pulvinar tortor nec facilisis. A) Their primary objective is to persuade resellers to carry a brand. Find the best study resources around, tagged to your specific courses. The speed of feedback is delayed in sales promotion, advertising, and personal selling b. A Persuasive texts use strong adjectives. a. b. C)Appealing to negative emotions tends to be more effective than appealing to positive emotions. asked Sep 14 in Business by szata. Its retailers convince consumers to buy Fournott's products. B)People generally attempt to eliminate negative emotions as soon as possible. b. C) It tends to place promotion first among spending priorities. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. It is designed to stimulate a purchase or an action. Which of the following statements about product benefits is true? Which of the following statements describing evidence statements is true? asked Jul 26, 2019 in Business by Susys A. Doodle uses social media as…. Which of the following statements is true of persuasive promotion? E) They should not be relied on heavily because they can cheapen a product. Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. ANSWER: B. People tune out repetitious messages, so they quickly lose effectiveness. Which of the following statements is true of persuasive promotion? business-communications; 0 Answers. Which of the following statements is true? E)They are the least prevalent of all marketing tools. Which of the following statements is true of persuasive messages? (1) To be appropriate, audit evidence should be either persuasive or relevant, but need not be reliable. People tune out repetitious messages, so they quickly lose effectiveness. A. Only speeches can be persuasive. D)Positive emotions are not accompanied by negative appeals. B. s. Expert answered|Keely17|Points 0| Log in for more information. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. C. (c) There are two possible outcomes for each trial: Success (S) and Failure (F). B. 58. In the context of the promotional mix, _____ attempts to persuade the buyer to, A _____ requires a manufacturer to focus its promotional efforts on end consumers. Which of the following statements about sales promotion is true? Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. answered Sep 14 by Tretav . June 17, 2015. D) They are short-lived as compared to added-on benefits. A. b. People tune out repetitious messages, so they quickly lose effectiveness. Select one: a. Most marketers ignore how our brains work and fight A) They are automatically given to readers when they comply with your request. A)Evoking negative emotions reduces audience involvement. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. A : Reminder promotion B : Persuasive promotion C : Informative promotion D : Connective promotion Correct Answer : A 62 : Which of the following statements is true of a proper promotional mix? Get one-on-one homework help from our expert tutors—available online 24/7. mouth advertising. It sells its, merchandise to retailers for them to handle. Provide ongoing contact with customers C. Prepare the way for personal selling efforts Try our expert-verified textbook solutions with step-by-step explanations. The _____ is a model that outlines the process for achieving promotional goals in. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. C) New products typically merit large advertising budgets to build awareness and to gain consumer trial. 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